I can’t think of any better words to begin this article and tell how I got in contact with Gianluca De Stefano. In fact, it was thanks to the Millionaire magazine [published in Italy] that I had a chance of knowing him and his activity. For the past few months, I have been writing a column on the United Arab Emirates and its opportunities; if I was an avid reader of Millionaire before, now I am even more eager to get my hands on each new issue.
In one of the latest installments [July-August 2017], an article on Gorilla Socks caught my eye: it was about a company based in New York that produces eco-friendly socks in bamboo fibers and that supports gorilla conservation through a donation for each pair of socks sold. The business has a partnership with Dian Fossey Gorilla Fund International and donates 10% of the value of each purchase; it also collaborates in gorilla adoptions by offering 30% off on socks to gorilla adopters.
As I kept on reading, I found out that it’s a company that provides premium quality, colorful options and strives to be as eco-friendly as possible. Then I realized, the owners are Italian and, in particular, Gianluca is from my home town. Two Italians abroad, thousand miles away, but only a few pages away, thanks to a printing coincidence. Contacting him was a must and Gianluca replied at once; the feeling was immediate and it quickly transformed into a “how can we collaborate?”
We are now reasoning on a few things, and we will keep you updated in the next few months. Dubai is not around the corner for a start up with an headquarter in the U.S. and the timing has to be right.
Before concluding our phone call, since I am a sportsman, I asked if these socks are also used in sport activities. Gianluca explained that they have been tested in gyms and in cycling with great results but never in marathons.
So here I am, offering myself as runner-tester of Gorilla Socks in long-distance races.
In a few days, I receive a much-awaited package with a recommendation
TREAT THEM WELL
And now all I have to do is choose a color and start training, waiting for my first “colorful” race.