Dubai is a city you must visit or experience, says Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM). He’s actively working to position the emirate as a top destination with creative strategies and developing relationships with local airlines, hospitality firms and tour operators to fulfill these objectives: To increase the number of overnight tourists; increase their length of stay with the launch of visa-on-arrival that will led to an increase of repeat visitation and an increase spending while in Dubai.
DTCM is the principal authority for the planning, supervision, development and marketing of tourism in Dubai. In other words, DTCM oversees all tourism services, including hotels establishments, tour operators, travel agents, etc. DTCM has played a pivotal role in Dubai’s rise to prominence as one of the world’s leading tourism destinations with its commitment to strengthening the emirates economy through attracting tourists, inward investment into the economy and delivering Dubai’s tourism vision for 2020, which includes welcoming 20 million visitors per year by 2020.
So how will this be done? Well, last year, the new Dubai College of Tourism was setup to train up the next generation of hospitality professionals and, most recently, DTCM launched Tourism 2.0, a blockchain-enabled marketplace that connects hotels and tour operators directly and allows operators to communicate offers to their clients in a faster and more effective way. This uses virtualization technology in the tourism sector to streamline booking processes making travelling easier for anyone.
Dubai is becoming a city of the future and is focused at becoming the first Blockchain-powered government in the world by 2020 with 100% of applicable government services and transactions happen on blockchain; for now, it is embarking on a journey of a future-proofed virtual B2B (business-to-business) marketplace for the travel industry. This tourism initiative adds an additional distribution channel for hotels in its first phase, as its recently announced 10X initiative. Explaining the objective of 10X, HH Sheikh Hamdan bin Mohammed said that Dubai 10X, an initiative launched at the sixth World Government Summit in February 2018, “opens up the domestic travel industry to new participants and innovative start-ups into the ecosystem – thus delivering value to Dubai in terms of higher and faster visitor conversion, and greater GDP impact.”
Here are the facts as reported by Gulf News Tourism.
- DTCM said that the initiative was the authority’s contribution to Dubai 10X, and will further the department’s mission to establish Dubai as the leading destination for global travel, business and events by 2020.
- Helal Saeed Al Merri, director general of DTCM, referred to the department’s commitment to adopting emerging technologies such as blockchain to enhance the tourism sector in the emirate.
In sum, the Dubai 10X initiative, which aims at bringing Dubai 10 years ahead of other world cities, seeks to expand tourism by increasing the pace of digital transformation in the travel sector, as Al Merri said in a statement.