Universal Pictures Home Entertainment and Tyrese Gibson, star of the blockbuster Fast & Furious franchise, came to Abu Dhabi last week as part of a four-day press junket that saw international media representatives and industry professionals cover the home theatre release from Abu Dhabi. The selection of Abu Dhabi for the home theatre launch has added to the incredible exposure the emirate received in the movie.
Following the incredible success of the theatrical release of Fast & Furious 7, which pulled in over $1.5 billion globally, Universal Pictures Home Entertainment chose Abu Dhabi to host the home theatre release press junket. Facilitated by twofour54 and the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), the event consisted in an array of automotive and cultural experiences including the Emirates Palace and Jumeirah at Etihad Towers that were featured in the film.
Gibson was interviewed by international and UAE outlets.
Noura Al Kaabi, CEO, twofour54 commented:
It is with great pleasure that we welcomed back Universal to Abu Dhabi to build on a successful partnership that resulted in one of the highest grossing movies of all time. twofour54 has built an infrastructure in Abu Dhabi that is “production-ready” for even the biggest of projects and we are delighted that Universal’s experience here has resulted in them returning. TCA Abu Dhabi recently reported a 34% increase in guests from the United States visiting Abu Dhabi during the first four months of 2015 and expects this growth to continue due to greater destination awareness following Hollywood films like Fast & Furious 7 being shot in the capital. Additionally, a recent PwC study found that Abu Dhabi will receive over 300,000 additional visitors through attracting film productions to the capital in 2020 and approximately 1 Billion UAE Dirhams in additional revenue will be generated between 2015 and 2020.
Fast & Furious 7 has been be released on Blu-ray and DVD in August 2015 on various dates around the world including 12 August in the UAE.
Fast & Furious 7 (real name Furious 7, often stylized as Furious Seven and alternatively known also as Fast Seven) is a 2015 American action film directed by James Wan and written by Chris Morgan. It is the seventh installment in the Fast and the Furious franchise. The film stars Vin Diesel, Paul Walker, Dwayne Johnson, Michelle Rodriguez, Tyrese Gibson, Chris Bridges, Jordana Brewster, Kurt Russell, and Jason Statham.
After Paul Walker’s death in a car accident in November 2013, filming for “Fast and Furious 7” was delayed in order to rewrite the script so as to “retire” his character. To complete new scenes leading to Brian O’Conner’s “retirement” in the franchise, Walker’s two brothers, Cody and Caleb, were brought in to act as body doubles.
Both Cody and Caleb resemble the body build and the face of their late brother. A computer generated imagery (CGI) of Paul’s face was placed on top of the faces of his brothers to complete the film’s scenes.