In 2011, during the Green Middle East exhibition at the Expo Centre (Sharjah), the idea of Reverse Vending Machines (RVMs) was announced. The presentation was followed by an initiative launched at Abu Dhabi’s World Future Energy Summit (WFES), to promote a better, cleaner and greener environment for the UAE at large.
The initiative has been pivotal in raising public awareness and driving positive behavioral changes amongst residents through the adoption of RVMs that provide a simple, convenient and flexible solution to reduce waste. In essence, individuals are facilitated in playing their own part in the UAE’s environmental progress by using RVMs as a tool.
This fairly new and innovative system connects consumers to a rewards system where they’re being rewarded for their good actions and earn points as they recycle. Users just deposit the material in the machine and from there, an “easy-to-follow touch screen menu helps to guide the recycler through his/her eco-journey.”
RVM-printed receipts with a unique bar code are given to the recycler and monthly winners are selected through a random draw announced on Bee’ah’s social media accounts. Just create an account and enter the receipt code for your chance to win a gift voucher (to be redeemed at partnering venues and outlets). The objective is to make recycling a rewarding habit.
RVMs are spreading across the Emirates and will increase recycling levels in the community, declared Khalid Al Huraimel, Group CEO, Bee’ah; the integrated and award winning environmental and waste management company.
“The UAE’s first recyclables reverse vending machines are a Bee’ah initiative aimed at empowering the community to practice environmentally friendly habits, both to live sustainably and to improve the environment of the UAE,” said Huraimel.
In addition, the recycling machines from reVend that accept all domestic light Bulbs, including incandescent ones, CFLs, LEDs, will also help to increase the UAE’s recycling rates. On Emirates247.com, Carol Hall, Managing Director of Reverse Vending Corporation reVend, stated: “We are pleased to have formed a strategic partnership with Bee’ah to bring new, state-of-the-art reVend ‘Reverse Vending’ Recycling Technologies to the Middle East.”
RVMs are having a positive impact in getting locals to play a part in protecting the environment. More and more, plastic, glass bottles and aluminum cans will find their way to RVMs that are placed in malls, government institutions, universities and airports in select locations of Sharjah, Dubai and Abu Dhabi.